Matsu has been published!
A Bright $100 Million Twist in Little Tokyo
by Donna Evans, Los Angeles Downtown News
DOWNTOWN LOS ANGELES – Space Invaders means a lot to video game enthusiasts who
grew up in the 1970s and ’80s. It rarely, however, has much sway with housing developers.
Yet, as unlikely as it sounds, Space Invaders figures into Ava Little Tokyo, the $100 million
apartment complex that opened its first 104-unit phase in July at Second and Los Angeles
streets. Creatures from the video game adorn the carpet in the project’s leasing office.
It’s an unusual approach to design and development, but it’s not the only one in the building.
Developer AvalonBay Communities turned to landscape architect MJS Design Group for
features such as a bubbling fountain with 10 concrete legs fanning out, with toes pointed upward.
Other aspects of the 280-unit, six-story complex also veer from the status quo.
Consider the balconies: Rather than being traditional white, with maybe a splash of color,
the ones in Ava Little Tokyo are bright assemblages of green, orange and blue glass.
“We tried to create some whimsy,” said Thomas Guiteras, the senior development director
of AvalonBay Communities, during a recent tour of the project. “It’s a different look.”
Designed by TCA Architects, Ava Little Tokyo is a colorful addition to the community that,
while historic, is also changing quickly, as new market-rate buildings open. Ava follows
apartment complexes such as Hikari and Sakura Crossing, which debuted before the recession.
Ava’s second, 176-unit building will come online this month, said Guiteras.
Ava Little Tokyo is the first Downtown project for the Virginia-based company, though AvalonBay
has other properties in Los Angeles and Orange counties, as well as throughout the state and in
Texas and along the East Coast.
The company recognized that Downtown was a neighborhood in transition when it purchased
two surface parking lots in 2006 and 2007, said Guiteras. Company brass saw that people from
all cultural and economic backgrounds were moving to the Central City. They also noticed the
numerous restaurants and night spots opening in Downtown. It seemed the perfect time to
make a play in the area.
“We think we’re building on that momentum as well as leveraging the momentum that’s been
going on for at least five years now,” Guiteras said.
Dog Park and Skyline Views
As is the case in many new Downtown buildings, rents are in the neighborhood of $3 a square foot.
Prices start at $2,015 for a 642-square-foot studio and go up to $4,975 for a three-bedroom apartment.
The ground floor holds about 19,000 square feet of retail space that Guiteras expects will be filled by a
restaurant and shops, though no leases have yet been signed. The building is close to neighborhood
landmarks such as Japanese Village Plaza, the Little Tokyo Library and the Little Tokyo Galleria,
and is also within walking distance of the Historic Core and the Arts District.
Polished concrete floors stretch throughout Ava Little Tokyo, and are accented by raw materials
such as maple wood paneling on the walls and cast-iron planters in the gardens. Amenities include
a lounge with a kitchen and game tables. There is also a dog park with a pet washing station and
A rooftop deck offers skyline views along with a barbeque, sink, fireplace and a projection TV.
A fitness center will be available when the second building opens.
The building contains 480 subterranean parking spaces for residents. Rent includes one space
per unit (three-bedroom spaces get two spots). Additional spots start at $100 per month.
Ava Little Tokyo also has 79 parking spaces for the public, with a valet option.
Ava is a fit for residents Dawn and Jibril Jackson, who in October moved from Manhattan
with their English Bull Terrier Kimchi into a two-bedroom, two-bathroom apartment.
The couple was used to living in a walkable neighborhood with easy access to public transportation.
They found Little Tokyo to be close to the Metro and the freeways, and are already fans of the fish
counter in the nearby Little Tokyo Marketplace.
“We looked in Silver Lake, Inglewood and Mid-City,” Dawn Jackson, 33, said. “For the amenities
and the quality of the building, it just wasn’t comparable.”
The couple, scheduled to have their first child this month, also have found a welcoming
community in the building. They recently hosted a BBQ and opened it up to fellow residents.
The brightly colored building stands out in the historically tight-knit neighborhood, but Ellen Endo,
president of the Little Tokyo Business Association, said that’s a good thing. She prefers the splash,
she said, to a homogenized community.
“Who wants to see all beige buildings?” she asked.
Endo also expects that the surge of younger residents able to afford the rents will be good for area
Before getting to those businesses, however, the inhabitants will have to pass through some of the
other whimsical elements in the complex. AvalonBay hired Degen & Degen Architecture and Interior
Design and gave the firm the directive to create a vibrant aesthetic throughout the property,
complete with artwork on every floor.
That’s why someone walking on the second floor of the currently open building will find 12 stenciled
silhouettes flanking the phrase “Kiss My Sass.” On the sixth floor is a series of automobile drawings
that wrap around the line, “I’m not weird. I’m limited edition.”
© Los Angeles Downtown News 2014